The retailer is focused on converting United States stores to OXXO formats.

April 01, 2026

FEMSA, parent company to OXXO, recently presented its 2025 Integrated Annual Report, in which it reported a year “marked by operational consolidation, strategic discipline and the evolution towards a more agile, profitable model prepared for long-term growth,” the company said.

In 2025, FEMSA said consolidated revenues grew 7.6% compared to 2024, reaching Ps. 840,954 million pesos (US$ 46.7 billion). Gross profit increased 6.2% and operating income 4.7%, while adjusted EBITDA stood at 125,288 million pesos (US$ 6,958.24 million), with a margin of 14.9%.

“At OXXO Mexico, in the face of a decrease in same-store traffic, affordability, assortment optimization and more, effective promotions were prioritized, reaching an NPS of 87.8 points, higher than the 84.9 in 2024. … In the United States, the conversion of stores to the OXXO format continued. In Europe, Valora reported sales of 57,000 million pesos and an 8.8% growth in EBIT, driven mainly by the convenience business,” FEMSA said.

“We look to the future with optimism, confidence and a clear sense of responsibility. Our path forward will be defined by the ability to think in decades while acting in days, staying true to a long-term vision, while moving forward with urgency and conviction in the present,” said Jose Antonio Fernández Garza-Lagüera, CEO of FEMSA.

Earlier this year, traditional German bakery Ditsch opened its first U.S. location in an OXXO store in El Paso, Texas.

The bakery offers classic recipes such as pretzels, pretzel sticks, pretzel croissants and the company’s Ditsch pizza, as well as additions tailored to local tastes, such as jalapeño and cheese pretzel sticks. The baked goods are produced in Ditsch’s production facilities in Germany and baked fresh on site.

In August 2024, FEMSA and Delek US Holdings reached a definitive agreement for the sale of Delek’s retail business to FEMSA for $385 million. Delek had 249 stores throughout the Southwestern region of the United States, primarily in Texas and New Mexico, under the DK brand.