ALEXANDRIA, Va.—On the heels of the most unprecedented year in the history of convenience retail, knowing how your organization performs versus convenience industry peers is more essential than ever. Submitting your stores’ performance data to NACS Research for the NACS State of the Industry Report® of 2020 Data(SOI Report) by March 5 will help enable the industry to unlock critical performance benchmarks and metrics that can accelerate your own growth and business strategies. 

For the past 50 years, insights and analytics from the highly anticipated SOI Report serve as a roadmap for helping convenience retailers win trips, build bigger baskets and grow shopper loyalty. NACS Research is building the annual benchmarking report now and needs your data to make it the most robust SOI report to date. Data from single-store operators to 500-plus store chains undergirds the survey-based SOI report.

“The SOI Report provides valuable metrics and as we venture into new business areas, the insights allow us to see what success looks like,” said Varish Goyal, president and CEO Loop Neighborhood Markets, based in Fremont, California. “The data also shines a light on areas of deficiency and helps our teams define a clear direction for their goals,” he said.

Be a part of the industry’s most valuable data set by confidentially submitting your company data. Just download the firm-level data submission form. Most companies complete the form in just a few hours.

In exchange, survey participants will receive:

• Two digital access licenses to the NACS State of the Industry Report® of 2020 Data.
• One complimentary registration to the 2021 NACS State of the Industry Summit held on April 14, 2021, as a live, digital experience.
• A custom report of your company’s data in comparison to the NACS State of the Industry 2020 aggregate data metrics to assist your internal analysis of your performance.
• A complimentary NACS Convenience VoicesTM region-specific Shopper Report capturing convenience retail shopper sentiment from over 7,000 consumers across the U.S., segmented by NACS regions.

As consumer behavior is being transformed at a more accelerated rate than ever before, NACS Research is adding an invaluable consumer insights chapter featuring NACS Convenience VoicesTM data. These timely insights will provide a look into what drives the consumer to enter the store (or not) and purchase what they do. The data will shed light on topics like promotional effectiveness, the fuel only customer and what drives loyalty.

In addition, in a NACS first, this year’s report will include detailed regional data for an expanded number of metrics.

As with all sensitive company data, NACS SOI Survey data are kept completely confidential and will only be used in aggregate for analysis with data from other participating retail companies.

The deadline for responding is March 5. Submit your data today. For questions about the survey and data submission process, contact Chris Rapanick, director, business development, at crapanick@convenience.org.