ALEXANDRIA, Va. – You may have noticed something a little different when visiting the official NACS website this week. On December 29, NACS as we know it changed with the flip of a switch as the new NACS branding was revealed online at www.convenience.org.

Actually, to call it a simple flip of the switch may be a little simplistic for a multi-year process that examined not only how to best to rebrand the association, but the convenience store industry as a whole.

The updated NACS website now matches the new brand identity of “refreshing and re-positioning convenience” for the next decade and beyond—as NACS President and CEO Henry Armour put it during the 2017 NACS Show. It is a strategic decision that goes far beyond just a new logo to encompass the core values and benefits NACS members deliver to consumers by emphasizing the “C” in convenience.

A core objective of the new branding is to own the word that defines us: convenience. It’s the DNA of our value proposition. Among other things, that meant a change for our organization’s website—from nacsonline.com to our new home at convenience.org.

For members, this means they can experience the new brand at any one of our 25-plus live events and better messaging and toolkits to communicate with customers and the public about what makes convenience stores such great neighbors, employers and places to shop.

There’s more to come in 2018, including a new look and feel for one of our industry’s flagship publications: NACS Magazine. So, stay tuned for more on how we’re committed to owning the “C”—from convenience to customers to community and change.?