The retailer also announced a complete redesign of its RaceTrac Rewards app.

May 24, 2024

RaceTrac announced that it is celebrating its 90th anniversary as a convenience store leader with limited time promotions, including discounts on loyalty rewards such as a 10 cent fuel discount, a regular size Swirl World treat or a slice of pizza.

“When my grandfather opened his first gas station 90 years ago, I’m sure he never imagined his company would grow into the modern convenience store destination that nearly 400 million guests enjoy at our nearly 800 RaceTrac and RaceWay locations across 13 states each year,” said Melanie Isbill, chief brand officer at RaceTrac. “Our mission from day one has been to make people’s lives simpler and more enjoyable, and we’re thrilled to celebrate this momentous milestone with our guests by offering a variety of fantastic and discounted food and drink items for ‘Whatever Gets You Going.’”

To commemorate the event, new members who enroll in RaceTrac Rewards through the app are eligible for a 90-point loyalty boost after their first qualifying purchase in store or at the pump until May 27. Existing members can get in on the fun too by entering the promo code “Happy90” in the app to receive their one-time 90 bonus points with purchase.

All loyalty members can take advantage of a variety of tasty, on-the-go food and beverage favorites, which are available to redeem for only 90 points through Thursday, June 6, unless otherwise noted by store location.

• Roller grill (usually 120 points)
• Pizza slice (usually 150 points)
• Swirl World regular cup (usually 175 points)
• 8.4 ounce Red Bull (usually 150 points)
• 10 cent fuel reward, through May 27 (usually 175 points)

Additionally, RaceTrac launched a significant upgrade to its RaceTrac Rewards app this week. The new upgrades include a completely redesigned app “with improved functionality and new features.”

“Our guests are constantly on the go, and we’re always looking for ways to make their RaceTrac experience better,” said Lanna O’Connor, director of loyalty and digital marketing at RaceTrac. “We rebuilt the RaceTrac Rewards app from the ground up, with a new look, new features and faster speeds to enhance the rewarding experience they enjoy through RaceTrac Rewards. Our next-gen app will deliver on our ongoing commitment to innovation and guest satisfaction.”