Shell and GM Will Deliver In-Dash Fuel Payment Nationwide
Shell and GM Will Deliver In-Dash Fuel Payment Nationwide
The era of the connected car just took a vast leap forward. Shell and General
Motors (GM) announced today that Shell-branded stations across the country are
accepting the automotive industry's first-ever embedded, in-dash fuel payment
and loyalty experience. Customers with eligible Chevrolet, Buick, GMC and
Cadillac vehicles will be able to use Shell Pay & Save within the GM
Marketplace and pay directly for gas via dashboard screens. Fuel Rewards
savings will be earned as part of the program.
The companies say that customers will be able to make a few selections on the
vehicle's touchscreen and a three-digit code will be generated. That code will
allow the user to activate a specific pump and start fueling. The final payment
will be charged to the customer's credit card, debit card or directly to their
checking account. No swiping will be necessary and the rewards will be
generated automatically.
As part of the launch, customers driving eligible vehicles can earn a one-time
discount of 25cts/gal in Fuel Rewards savings, up to 20 gallons, on their next
fueling transaction, provided they sign up for Shell Pay & Save within
Marketplace and make a purchase of at least five gallons. These customers can
also earn an extra 5cts/gal in Fuel Rewards savings up to 20 gallons, after
each fuel purchase of at least five gallons on every fill-up through December
2018.
Embedded in-dash fueling at Shell, the nation's largest branded fueling
network, is powered by GM Marketplace, the automotive industry's first commerce
platform for on-demand reservations and purchases of goods and
services.Marketplace allows GM owners to order food, make dinner reservations,
find parking or hotels, and locate and pay for fuel.
"Fueling is obviously an essential part of the vehicle ownership experience and
we're excited to offer our drivers a new way to fuel up with convenience,
security and speed," said Rick Ruskin, Marketplace Line of Business leader,
GM."Through Marketplace, we've been able to harness the power of the connected
vehicle to change the way people think about everyday tasks like filling up."
Shell and GM have worked with several companies to develop and roll out this
innovative technology and customer experience including Excentus, Xevo, Chase,
Buy It Mobility (BIM) and Shell's payment platform provider, P97. This
nationwide rollout to customers at participating Shell-branded stations comes
following a successful pilot in select U.S. markets earlier this year.
There is some speculation that coordination between in-dash payment and various
suppliers could accelerate in coming years to where other retailers might
guarantee gasoline discounts or even cost-plus price deals. Almost all
international car manufacturers are working on technology that will allow
drivers to buy fuel, book food in advance, make reservations at restaurants and
do other tasks associated with smart phones or PCs.
Motors (GM) announced today that Shell-branded stations across the country are
accepting the automotive industry's first-ever embedded, in-dash fuel payment
and loyalty experience. Customers with eligible Chevrolet, Buick, GMC and
Cadillac vehicles will be able to use Shell Pay & Save within the GM
Marketplace and pay directly for gas via dashboard screens. Fuel Rewards
savings will be earned as part of the program.
The companies say that customers will be able to make a few selections on the
vehicle's touchscreen and a three-digit code will be generated. That code will
allow the user to activate a specific pump and start fueling. The final payment
will be charged to the customer's credit card, debit card or directly to their
checking account. No swiping will be necessary and the rewards will be
generated automatically.
As part of the launch, customers driving eligible vehicles can earn a one-time
discount of 25cts/gal in Fuel Rewards savings, up to 20 gallons, on their next
fueling transaction, provided they sign up for Shell Pay & Save within
Marketplace and make a purchase of at least five gallons. These customers can
also earn an extra 5cts/gal in Fuel Rewards savings up to 20 gallons, after
each fuel purchase of at least five gallons on every fill-up through December
2018.
Embedded in-dash fueling at Shell, the nation's largest branded fueling
network, is powered by GM Marketplace, the automotive industry's first commerce
platform for on-demand reservations and purchases of goods and
services.Marketplace allows GM owners to order food, make dinner reservations,
find parking or hotels, and locate and pay for fuel.
"Fueling is obviously an essential part of the vehicle ownership experience and
we're excited to offer our drivers a new way to fuel up with convenience,
security and speed," said Rick Ruskin, Marketplace Line of Business leader,
GM."Through Marketplace, we've been able to harness the power of the connected
vehicle to change the way people think about everyday tasks like filling up."
Shell and GM have worked with several companies to develop and roll out this
innovative technology and customer experience including Excentus, Xevo, Chase,
Buy It Mobility (BIM) and Shell's payment platform provider, P97. This
nationwide rollout to customers at participating Shell-branded stations comes
following a successful pilot in select U.S. markets earlier this year.
There is some speculation that coordination between in-dash payment and various
suppliers could accelerate in coming years to where other retailers might
guarantee gasoline discounts or even cost-plus price deals. Almost all
international car manufacturers are working on technology that will allow
drivers to buy fuel, book food in advance, make reservations at restaurants and
do other tasks associated with smart phones or PCs.
Powered By GrowthZone