The event is part of the retailer’s 50th anniversary celebrations.

September 05, 2024

Yesway announced that it is launching a new tradition on September 7: "World Famous Burrito Day."

The date is significant to the retailer as it marks the birthday of Lonnie Allsup, founder of the Allsup’s convenience store brand acquired by Yesway in 2019. This event is part of the company's year-long 50th anniversary celebration of the Allsup's deep-fried burrito.

To celebrate, Yesway is offering a special deal for World Famous Allsup's Burrito fans on September 7: buy one beef and bean burrito, get one free.

The offer is exclusive to Yesway and Allsup’s Rewards members and is available at all locations where Allsup’s burritos are sold.

The celebration will continue throughout September and October, during which Yesway and Allsup's Rewards members who buy two Pepsi or Mountain Dew 20-ounce bottled beverages can purchase an Allsup's burrito for just 50 cents.

"Over the past year, Yesway has collaborated with several key supplier partners, pairing their beloved brands with ours to celebrate this amazing milestone," said Derek Gaskins, Yesway's chief marketing officer. "Partners such as Pepsi/Mountain Dew, KDP, Red Bull, Monster, Hershey, Mondelez and Mars/Wrigley have helped us create new, value-packed offers for our customers. We have paired spicy with sweet, savory and indulgent combinations, enticing our customers to enjoy the Allsup's burrito alongside something new."

"We are thrilled to mark this tremendous year, which included the launch of online sales of the Allsup's burrito, chimi and taco sauce and the introduction of the Allsup's pizza burrito," Gaskins continued. "We thank our loyal customers for celebrating with us and invite them to be on the lookout for more celebrations, and here's to 50 more years!"