FORT WORTH, Texas—In late July, Yesway hosted the grand opening celebration of its newest Allsup’s Market, located in Slaton, Texas. This is the third Allsup’s Market concept store the company has opened since acquiring the Allsup’s convenience store chain in 2019.

The Slaton location offers customers an expanded selection of grocery and perishable items, including fresh, never-frozen meat and produce, naturally-produced milk, frozen foods, baby items and more.

“We are so pleased to be able to bring this new store to the Slaton, Texas community,” said Tom Trkla, chairman and CEO of Yesway, in a press release. “Our aim with Allsup’s Market is to become the community store of choice not only for the convenience items and fuel our customers expect, but for fresh groceries, fresh meat and quality food, too.”

The new Slaton Allsup’s store features a forecourt with 16 fueling positions, a diesel island with three fuel bays and 5,500 square feet of interior merchandising space.

Grand opening giveaways included a 2021 ATV CFMOTO 4x4, a Monster Energy Wakeboard and a Monster Energy Dorm Mini Fridge, a 65-inch Samsung TV and milk for one year (52 gallons).

“It is also important to all of us at Yesway that we support the communities we serve,” Trkla said, adding that, “In honor of the grand opening, we have made a $1,250 donation to the Slaton Independent School District as well as a $1,250 donation to the Mercy Manna Food Bank.”

Read how Yesway and Allsup’s made their merger work in “Leave the Tech, Take the Burrito” in the November 2020 issue of NACS Magazine.

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